Google Ads management for local businesses
Reach people actively searching for your service, with a clear path from the ad to the enquiry.
More clicks are not useful if the offer, location or landing page is wrong. Our starting point is your service, customer economics and enquiry process before we recommend a campaign budget.
What your plan can include
- Search intent, keyword and negative-keyword planning
- Location targeting and campaign structure aligned with your service area
- Ad messaging matched to a relevant service page
- Conversion measurement setup within the agreed scope
- Search term, budget and lead quality reviews
- Testing of messages and landing-page enquiry friction
Deliverables, tools, access requirements and fees are confirmed in your written proposal. This is a tailored monthly service, not a promise that every task is included in every plan.
What happens before launch
We agree the service to advertise, the budget, what counts as an enquiry and how you will qualify it. Your business retains ownership of its ad account. Campaigns are reviewed before launch and refined using actual data.
What the report should explain
Advertising spend, tracked conversions, cost per enquiry and the quality of the leads you reviewed. Where reliable sales data exists, we can discuss acquisition cost and revenue. We do not treat every button click as a sale.
Questions before you start
Is advertising spend included in the retainer?
No, unless your written proposal explicitly includes it. Management fees, platform spend and third-party tools are shown separately.
How much should I spend?
We recommend a test budget after reviewing your service, market and goals. A budget that cannot support useful testing may not be suitable.
Can ads improve my Maps ranking?
Buying ads does not buy a higher organic local ranking. Paid advertising and organic visibility are separate parts of the customer journey.
Start with the gaps that matter.
Your free Local Customer Growth Audit reviews your public visibility and enquiry journey and identifies three practical priorities. No obligation to take a retainer.
Get my free audit ↗